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newsjacking

What’s Up with Trendjacking? A Quick Reference Guide.

January 16, 2016January 25, 2016Kim M. Bayne

Trendjacking Example on Twitter via CoorsLight

A portmanteau of the words trend and hijacking, trendjacking is the act of temporarily applying brand content to a popular, growing interest. Think of it as a form of jumping on the hashtag bandwagon. Continue reading →

What's Up With...?Content Marketing, newsjacking, Social Media, trendjacking, tutorials

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