A portmanteau of the words trend and hijacking, trendjacking is the act of temporarily applying brand content to a popular, growing interest. Think of it as a form of jumping on the hashtag bandwagon. Continue reading
A portmanteau of the words trend and hijacking, trendjacking is the act of temporarily applying brand content to a popular, growing interest. Think of it as a form of jumping on the hashtag bandwagon. Continue reading
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