Hashtags. Love them or hate them, they’ve been the cheat codes of social media for well over a decade. A shortcut to discovery, a cultural marker, and a way to connect. But now Instagram has decided, “These are not the tags you’re looking for.”
Social Media
What’s Up with Trendjacking? A Quick Reference Guide.
A portmanteau of the words trend and hijacking, trendjacking is the act of temporarily applying brand content to a popular, growing interest. Think of it as a form of jumping on the hashtag bandwagon. Continue reading


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